By Monica Miller | July 28, 2019
But now she’s known for her Hot Girl summer image, and her catchphrase, “Hot Girl Summer.” And she is aware of it, and now she has just filed to trademark the slogan. HotNewHipHop reports she filed for trademark on July 10. She replied to a fan the same day that she’s “been in the process” of making it happen. As the expression has gone viral online, major brands like Wendy’s, Duolingo, Forever 21, and Maybelline have capitalized on it in their marketing, according to Billboard.
And in the end, bad publicity is good publicity, right?
