Shawn “Jay Z” Carter said that he can help amplify the league’s Inspire Change initiative through music and entertainment. He said: “We forget that Colin’s whole thing was to bring attention to social injustice. In that case, this is a success. This is the next phase,” the entertainment magnate said. “There [are] two parts of protesting. You go outside and you protest, and then the company or the individual says, ‘I hear you. What do we do next?’