By Monica Miller | June 28, 2023
The statement adds, “Mr. Combs has repeatedly undermined our partnerships and threatened to publicly defame Diageo if we did not meet his unreasonable financial demands. Diageo believes strongly in the CIRÔC and DeLeón brands and remains committed to their success, which is why we tried for years to salvage the broken relationship with Mr. Combs.”
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“We funded the purchase of DeLeón for the joint venture and proceeded to invest more than $100 million to grow the brand. We have exhausted every reasonable remedy and see no other path forward,” it said.
