While we don’t have much information on his story line, things will be interesting no matter what. Even if Akon is just there to raise some awareness for the world’s problems. Recently, Akon just teamed with Motown Records veteran Kedar Massenburg and launched Akonik Label Group (ALG). They are looking for a regional A&R model as a new approach for the world music. And they’re especially focusing on the Latin countries.
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And besides music, his effort as a philanthropist has changed many lives, and if he wants to promote his work that way, he will surely help even more.