By Vania Raebel | October 7, 2019
A Marketing Joke
If you’re going to lie about something, you should at least make sure no-one’s likely to catch you out. Otherwise you might find yourself looking a lot like these bags of Lays chips. To be fair, you do have to give the marketing team credit for boldness!
Marketers can be pretty clever but we’re pretty sure they won’t be able to get away with convincing people smaller is actually bigger. Unless it’s just smaller packaging but with more chips inside? If that was the case, we would give them a round of applause for doing away with all that wasted space in chip packets!
