Lonzo pushed the topic by stating, “I’m just saying, from a marketing standpoint … I’m just asking a question,” Zo responded. LaVar then said, “I’m just saying, BBB is always going to be the name on the fact that it also stands for the three Ball brothers. I’m not changing that s**t at all.”
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Lonzo then turned to business partner Chris Rivers, to get his opinion, and it was at that moment that LaVar lost it.