By Monica Miller | May 24, 2020
Smartwater mogul Mike Repole and Fuze Beverage’s Lance Collis co-founded the company in 2011, and they aimed to make inroads in a market dominated by Gatorade. When speaking of Bryant’s death, Repole said: “I lost a dear friend. I lost a brother with Kobe and BodyArmor lost a founding father. Kobe Bryant’s fingerprints are all over the BodyArmor brand.”
He also admitted: “The brand wouldn’t be in the position it’s in if Kobe wasn’t a believer back in 2012 and 2013. For me, this has always been a journey, the last seven or eight years, with Kobe, and now I feel like this is a journey for Kobe.”
