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Adidas Decides To SELL Its Yeezy Stock and DONATE Proceeds

By | May 12, 2023

Chief executive Bjoern Gulden said the company was still working out how the sales would happen. “What we are trying to do now over time is to sell some of this merchandise… burning the goods would not be a solution,” he said at the company’s annual shareholder meeting.

Adidas has about 1.2bn euros ($1.3bn) worth of Yeezy shoes sitting in storage.

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