Jay-Z’s Working On A NEW ALBUM That Will Be A RESPONSE to LEMONADE! He Going To Talk About…

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So by now we can probably all agree that Lemonade was one of the most brilliant marketing ideas of all time. Whether Jay-Z ACTUALLY cheated or not, the fact that Beyonce fuelled record and tour sales by stoking the rumours that Jay stepped outside of their marriage is pure genius.

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Now it seems the Carter’s are already moving on to their next scheme to sell more records and this time it’s going to be told from Jay’s perspective. Yep, that’s right, Hova is working a response to Lemonade which will focus on the mindset of a cheating man in a relationship. This should get interesting…

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